Case Study: Accelerating Performance of a Food delivery marketplace in the GCC

Explore how our streamlined research solutions enabled us to swiftly identify and deliver senior marketplace strategy, product, commercial, and partnerships experts across grocery and food delivery platforms within 4–6 hours for a leading consulting firm.

Project Overview

Our client embarked on a strategic initiative to design a digital food delivery marketplace app focused on grocery retailers and restaurant groups across the GCC.

This project aimed to deliver a comprehensive understanding of the competitive market landscape, including platform positioning, growth drivers, customer acquisition behavior, and operational readiness, while identifying the essential platform features required to increase adoption, drive order frequency, and strengthen performance across both grocery and restaurant segments.

The Challenge

The consulting firm needed to quickly build a clear picture of the commercial and competitive environment before making strategic recommendations to their client. This included understanding how leading food delivery and grocery platforms grow market share, defend their customer base, and accelerate transaction volume in saturated urban markets.

They also needed clarity around how pricing models, promotions, loyalty structures, and subscription mechanics influence customer behavior and platform preference, as well as how restaurants and grocery partners respond to different incentive structures.

At the same time, they needed to understand real consumer behaviour. This meant evaluating how users choose between competing delivery platforms, what drives repeat usage, what increases basket size, and how customer expectations differ between grocery and restaurant use cases.

Swissmen Approach

Within hours, our team delivered a highly targeted portfolio of experts to the consulting team.

This included three former senior marketplace strategy and growth leaders from large grocery and food delivery platforms, two former heads of product and platform design from scaled consumer marketplaces, two senior commercial and revenue growth specialists with experience driving volume across restaurant and grocery ecosystems, and two former partnership and business development directors who had structured and scaled enterprise partnerships across retail and foodservice environments.

Each profile was selected based on direct experience scaling marketplace performance in highly competitive regions, with hands-on exposure to growth mechanics, partner performance models, and operational scaling challenges.

Our team worked alongside the consulting team to sequence the conversations, sharpen the discussion focus, and align each expert engagement to the evolving commercial and operational hypotheses of the project.

Outcome and Value to the Consulting Team

The consulting team was able to rapidly convert fragmented assumptions into structured, market-backed growth positions. Through these expert conversations, they gained clarity on proven market share expansion models, validated customer growth mechanics, and pressure-tested sales acceleration frameworks before formalising recommendations to their client.

This accelerated their internal workstreams, reduced execution risk, and strengthened the credibility of their final recommendations, allowing them to deliver a strategy grounded in real-world market execution rather than theoretical planning.

ABOUT SWISSMEN

Swissmen is a next-generation expert network redefining how business leaders and investors across Europe, the Middle East, and Africa (EMEA) access strategic knowledge.

We combine human expertise with AI intelligence to deliver insights that are faster, sharper, and 40% more cost-effective than traditional networks.

Our model is built around precision and agility, connecting clients to tailored experts within hours, ensuring every conversation drives measurable business impact.

Tailored Solutions for Accurate Insights – Precision access to niche and senior experts, delivered with speed and purpose.

Advanced, AI-Powered Expertise – Consultain Intelligence™ enhances every call with transcripts, recordings, and structured insight summaries.

Exceptional Service and Support – Transparent, agile, and client-focused delivery designed for fast, flawless execution.

Explore how Swissmen deliver the expertise you need to make informed decisions and gain a strategic advantage with rapid, precision-driven insights.

To learn more, visit us at swissmen.co or contact us at info@swissmen.co