Why Family Offices Are Increasing Their Focus on AI

Artificial intelligence is becoming an increasingly important investment theme for family offices.

According to the UBS Global Family Office Report 2026, 65% of surveyed family offices are already invested across the AI value chain, with exposure spanning areas such as software, semiconductors and data-centre infrastructure.

But investing in AI goes beyond identifying a fast-growing sector. The landscape is developing quickly, and opportunities can differ significantly across technologies, industries and markets.

For family offices evaluating these opportunities, having access to relevant market intelligence can help answer important questions: Which technologies are gaining commercial traction? Where is demand actually coming from? How sustainable are current growth expectations? And what risks may not be immediately visible from financial data alone?

This is where first-hand industry expertise can add another layer to investment research and due diligence. Conversations with executives, operators and specialists who understand a market from the inside can provide context around competitive dynamics, customer behaviour, supply chains and emerging trends.

As family offices continue to explore AI and other rapidly evolving investment themes, combining traditional research with direct industry perspectives can support more informed investment decisions.

At Swissmen Expert Network, we provide investment intelligence solutions designed to support family offices with deeper research, due diligence, and informed investment decision-making.

Explore how Swissmen supports family offices with the expertise and investment intelligence needed to navigate complex markets and make informed investment decisions.

To learn more, visit us at swissmen.co or contact us at info@swissmen.co.